Calgary Telus Convention Centre


A website redesign used to elevate the digital brand of a major convention centre, improve their online user experience and provide better support for their sales team.

Year of completion
2019

In collaboration with
Nathan Foon, Developer

My role
Landscape Analysis
Site Mapping
Wireframes & Prototyping
Visual Design
UX/UI Design
QA Testing

View Site




The Ask
  • develop a new site that would support their sales team, better serve their clients and embody their brand as a boutique, highly accessible convention centre

The Solution
  • created content strategy around showcasing their unique value propositions by leveraging custom content and photography
  • completed a website audit and performed a competitive analysis with other leading convention centres
  • fully restructured the site map and IA
  • developed new customer journeys based on user type – planner, attendee, exhibitor
  • generated wireframes, a modular design system and new visual aesthetic

The Impact
  • a notably easier means of navigation and finding desired content for staff and clients alike
  • an elevated brand asethetic to compliment their prominence in the convention space




More White Space ©2020
Toronto, Ontario