Calgary Telus Convention Centre

Led the redesign of the Calgary Telus Convention Centre website to elevate its digital brand, improve navigation and support self-service, reducing sales team call volume by 26% and improving task efficiency for clients and staff.

Year of completion
2019

In collaboration with
Nathan Foon, Developer

My role
Landscape Analysis
Site Mapping
Wireframes & Prototyping
Visual Design
UX/UI Design
QA Testing

The Ask

• develop a new site that would support their sales team, better serve their clients and embody their brand as a boutique, highly accessible convention centre
• the primary objective, to reduce sales calls by 15%

The Solution

• created content strategy around showcasing their unique value propositions by leveraging custom content and photography
  
• completed a website audit and performed a landscape analysis with other leading convention centres
• restructured the site map and IA

The Impact

• delivered clear, intuitive navigation, improving content findability and task efficiency for staff and clients
• elevated the brand’s digital presence to match its prominence in the convention industry
• reduced sales team call volume by 26%, reflecting improved clarity and self-service functionality