Calgary Telus Convention Centre

A website redesign used to elevate the digital brand of a major convention centre, improve their online user experience and provide better support for their sales team.

Year of completion

In collaboration with
Nathan Foon, Developer

My role
Landscape Analysis
Site Mapping
Wireframes & Prototyping
Visual Design
UX/UI Design
QA Testing

The Ask
  • develop a new site that would support their sales team, better serve their clients and embody their brand as a boutique, highly accessible convention centre
  • the primary objective, to reduce sales calls by 15%

The Solution
  • created content strategy around showcasing their unique value propositions by leveraging custom content and photography
  • completed a website audit and performed a landscape analysis with other leading convention centres
  • restructured the site map and IA

Site Map – Current & Proposed

  • developed new customer journeys based on user type – planner, attendee, exhibitor
  • generated wireframes, a modular design system and new visual aesthetic

Wireframed Templates
Visual Design – Type & Colour Exploration, Custom Photography
The Impact
  • a notably easier means of navigation and finding desired content for staff and clients alike
  • an elevated brand aesthetic to compliment their prominence in the convention space
  • resulted in a 26% decrease of sales calls

Desktop Layouts & Templates

More White Space ©2023
Toronto, Ontario