Canon Large Format Printing
A user-focused e-commerce
experience showcasing some of the best printing equipment retailers can buy,
with industry and application specific UX.
Year of completion
2017
In collaboration with
Matthew Warland, Creative Director
Patrick Cameron, Developer
Year of completion
2017
In collaboration with
Matthew Warland, Creative Director
Patrick Cameron, Developer
The Ask
The Solution
The Impact
- increase visibility of Canon’s large format printing business
- improve lead generations
The Solution
- sketched and ideated different ways of highlighting the line’s variety of applications to drive sales and product interest
- introduced industry specific resources such as articles, case studies and reviews to add value and provide incentive
- developed specialized customer journeys to better serve their individual consumer market needs
The Impact
- sales lead generation increased dramatically
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