Canon Large Format Printing

A user-focused e-commerce experience showcasing some of the best printing equipment retailers can buy, with industry and application specific UX.

Year of completion

In collaboration with
Matthew Warland, Creative Director
Patrick Cameron, Developer

My role
UX Strategy
Visual Design
UX/UI Design
QA Testing

View Site

The Ask
  • increase visibility of Canon’s large format printing business
  • improve lead generations

The Solution
  • sketched and ideated different ways of highlighting the line’s variety of applications to drive sales and product interest
  • introduced industry specific resources such as articles, case studies and reviews to add value and provide incentive
  • developed specialized customer journeys to better serve their individual consumer market needs

The Impact
  • sales lead generation increased dramatically

More White Space ©2020
Toronto, Ontario