Investment Readiness Program

A bilingual social purpose website designed to house information, resources, events and key contacts in social finance and innovation across Canada to raise awareness in and beyond the sector.

Year of completion

In collaboration with
Nathan Foon, Developer

My role
UX Strategy
Visual Design
UX/UI Design
QA Testing

View Site

The Ask
  • design a bilingual website that is a one-stop shop for information and events in social finance and innovation
  • apply for funding and contribute to the site by becoming a member
  • raise awareness and understanding of the IRP and social finance more broadly
  • have the site reflect the existing brand and be accessible, even from some remote areas

The Solution
  • established the information architecture of the website
  • sketched out and prototyped the more complex flows (ie. the submission of projects via a logged in account and the become a member sign up process)

Sketches – Account: Add a Project Flow (View Prototype)

Sign Up Flow

  • devised a flexible modular system to build out the pages and templates
  • developed a pattern library based on the existing IRP brand guidelines

Pattern Library (View Full)

  • collaborated with the developer to find ways of making the site more accessible (ie. falling back on system fonts, using lazy load and using placeholder images for lighter page loads)
  • created a fully responsive solution to ensure optimal user experiences even in low connection areas

The Impact
  • strong extension of the IRP brand
  • accessible to users across Canada, even those in remote areas
  • enabled french and english events to be published to gain greater awareness and exposure
  • engaged with 15+ partners and 1,300+ members over 10 months

Desktop Layouts & Templates

More White Space ©2023
Toronto, Ontario