Investment Readiness Program
Developed a bilingual, accessible website for the Investment Readiness Program, centralizing social purpose resources and events, strengthening brand identity and engaging over 1,300+ members and 15+ partners in 10 months.
Year of completion
2020
In collaboration with
Nathan Foon, Developer
Year of completion
2020
In collaboration with
Nathan Foon, Developer
The Ask
The Solution
- design a bilingual website that is a one-stop shop for information and events in social finance and innovation
- apply for funding and contribute to the site by becoming a member
- raise awareness and understanding of the IRP and social finance more broadly
- have the site reflect the existing brand and be accessible, even from some remote areas
The Solution
- established the information architecture of the website
- sketched out and prototyped the more complex flows (ie. the submission of projects via a logged in account and the become a member sign up process)
Sketches – Account: Add a Project Flow (View Prototype)
Sign Up Flow
- devised a flexible modular system to build out the pages and templates
- developed a pattern library based on the existing IRP brand guidelines
Pattern Library (View Full)

- collaborated with the developer to find ways of making the site more accessible (ie. falling back on system fonts, using lazy load and using placeholder images for lighter page loads)
- created a fully responsive solution to ensure optimal user experiences even in low connection areas
The Impact
- strengthened the IRP brand with a cohesive website visual identity
- ensured full accessibility for users across Canada, including those in remote regions
- enabled bilingual (English/French) event publishing, increasing reach and awareness
- engaged with 15+ partners and 1,300+ members over 10 months
Desktop Layouts & Templates
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