Passport 2017


An event app and website commissioned by Heritage Canada to promote the country’s 150th birthday with thousands of events happening across the country.   

Year of completion
2017

In collaboration with
Scott Rankin, Designer
Matthew Warland, Creative Director
Jesse Mykolyn, Developer

My role
UX Strategy
Visual Design
UX/UI Design
Prototyping
QA Testing




The Ask
  • a means of promoting 15,000+ events happening across the country in celebration of Canada’s confederation

The Solution
  • designed an app as well as a website to provide access to all, including those with less stable internet connections
  • developed curated event suggestions and custom content based on user interests to drive attendance and engagement

The Impact
  • the app was downloaded 70,000+ times and generated over 100 million impressions




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Toronto, Ontario