Toronto Beer Week
An event website promoting a week long celebration of the advancement of craft beer across Toronto, easily accessible by phone, tablet and desktop.
Year of completion
2019
In collaboration with
Patrick Cameron, Developer
Year of completion
2019
In collaboration with
Patrick Cameron, Developer
The Ask
The Solution
The Impact
- promote and attract prospective participants and attendees to become part of Toronto Beer Week’s craft beer initiative
The Solution
- established a site map and IA from key pillars uncovered during client discovery
- developed a visual design system that would appeal to a young demographic inspired by beer drinking culture
- worked with the developer to introduce moments of delight through user interaction and animation to generate interest
The Impact
- drew close to 19,000 unique pageviews and 24,500 pageviews in just over a month
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