Toronto Beer Week

An event website promoting a week long celebration of the advancement of craft beer across Toronto, easily accessible by phone, tablet and desktop.

Year of completion

In collaboration with
Patrick Cameron, Developer

My role
UX Strategy
Visual Design
UX/UI Design
QA Testing

View Site

The Ask
  • promote and attract prospective participants and attendees to become part of Toronto Beer Week’s craft beer initiative

The Solution
  • established a site map and IA from key pillars uncovered during client discovery
  • developed a visual design system that would appeal to a young demographic inspired by beer drinking culture
  • worked with the developer to introduce moments of delight through user interaction and animation to generate interest

The Impact
  • drew close to 19,000 unique pageviews and 24,500 pageviews in just over a month

More White Space ©2020
Toronto, Ontario