Toronto Life Neighbourhoods
An interactive tool used to identify the rating of Toronto’s neighbourhoods based on a set of
predetermined criteria, with adjustable sliders for user customization.
Year of completion
2018
In collaboration with
Tim Burden, Developer
Year of completion
2018
In collaboration with
Tim Burden, Developer
The Ask
The Solution
- create a fun, useful, interactive tool that can be experienced across devices
- increase Toronto Life’s online user engagement
The Solution
- sketched out a few initial concepts
- conceptualized the user experience and journey through a responsive lens
- generated a responsive set of wireframes
Initial Desktop & Mobile Concepts – Concept 1, Concept 2
Wireframes – Concept 2
- designed an interface using Toronto Life’s existing visual design library whilst extending it
- worked closely with the full stack developer to establish map functionality and user
interactions
- performed internal user testing, modified designs and conducted design and functionality qa
User Testing Issue – Custom dropdown wasn’t seen, so an animation was added on page load
The Impact
- consistently ranks as one of the most popular pages on Toronto Life’s website with 58,000 hours spent using the tool over the course of the first 3 years
Desktop Slideshow
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