Weddingbells
An editorial website redesign looking to improve IA and navigation, increase accessibility across devices and grow user engagement through the promotion of high performing content.
Year of completion
2020
In collaboration with
Nathan Foon, Developer
Year of completion
2020
In collaboration with
Nathan Foon, Developer
My role
Site Mapping
Website Audit
Landscape Analysis
Visual Design
UX/UI Design
QA Testing
View Site
Site Mapping
Website Audit
Landscape Analysis
Visual Design
UX/UI Design
QA Testing
View Site
The Ask
The Solution
- elevate the visual
aesthetic of the site and have
it be more reflective of the magazine
-
improve load times, site navigation and
overall performance
- increase user engagement
- provide the editors with more layout options to effectively curate articles and posts
- make it accessible from all devices
The Solution
- created a more succinct site map, navigation and clear IA
Site Map – Current & Proposed
- did a website audit of the original site to uncover problem areas
- conducted a landscape analysis to better understand the industry and see where we could improve their user experience and user engagement
Website Audit & Landscape Analysis
- sketched out some page layouts to surface high performance content and promote further reading
-
developed
a flexible modular system for editors to curate their articles
- drew on inspiration from the print layouts to develop a visual design system and pattern library
Pattern Library (View Full)
- created user interactions to enhance the reader experience
User Interactions
- designed a fully responsive website solution to ensure accessibility on desktop, tablet and mobile
- brand cohesion between the website and magazine was restored
- overall performance for the site was greatly improved, most notably load times
- fully accessible to all readers from any device
- modular design allowed editor’s greater flexibility in building out their stories
Desktop Layouts & Templates
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