An editorial website redesign looking to improve IA and navigation, increase accessibility across devices and grow user engagement through the promotion of high performing content.

Year of completion

In collaboration with
Nathan Foon, Developer

My role
Website Audit
Landscape Analysis
UX Strategy
Visual Design
UX/UI Design
QA Testing

View Site

The Ask
  • elevate the visual aesthetic of the site and have it be more reflective of the magazine
  • improve load times, site navigation and overall performance
  • increase user engagement
  • provide the editors with more layout options to effectively curate articles and posts
  • make it accessible from all devices

The Solution
  • drew inspiration from the print layouts
  • created a more succinct site map, navigation and clear IA
  • developed a flexible modular system for editors to curate their articles
  • designed a fully responsive website solution to ensure an optimal user experience on desktop, tablet and mobile

The Impact
  • brand cohesion between the website and magazine was restored
  • overall performance for the site was greatly improved, most notably load times
  • fully accessible to all readers from any device

More White Space ©2020
Toronto, Ontario