https://morewhitespace.ca More White Space Mon, 07 Dec 2020 20:21:16 +0000 https://morewhitespace.ca en https://morewhitespace.ca/Canon-Large-Format-Printing Tue, 29 Jan 2019 03:50:01 +0000 More White Space https://morewhitespace.ca/Canon-Large-Format-Printing Canon Large Format Printing A user-focused e-commerce experience showcasing some of the best printing equipment retailers can buy, with industry and application specific UX.Year of completion 2017 In collaboration with Matthew Warland, Creative Director Patrick Cameron, Developer My roleUX StrategyVisual DesignUX/UI DesignQA Testing View Site <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/868c7f8779cbe6d5f287efaa0fc300829747f6caf4febe5648b4a23a437b9d68/canon-large-format-printing_4.png" data-mid="83375652" border="0" src="https://freight.cargo.site/w/1000/i/868c7f8779cbe6d5f287efaa0fc300829747f6caf4febe5648b4a23a437b9d68/canon-large-format-printing_4.png" /> <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd52dba48c502cb0a647c6c8f3b33ebb8b827df6e87a8677ac3d57b26e28c85e/canon-large-format-printing_5.png" data-mid="83375653" border="0" src="https://freight.cargo.site/w/1000/i/cd52dba48c502cb0a647c6c8f3b33ebb8b827df6e87a8677ac3d57b26e28c85e/canon-large-format-printing_5.png" /> The Ask increase visibility of Canon’s large format printing business improve lead generations The Solution sketched and ideated different ways of highlighting the line’s variety of applications to drive sales and product interestintroduced industry specific resources such as articles, case studies and reviews to add value and provide incentivedeveloped specialized customer journeys to better serve their individual consumer market needs The Impact sales lead generation increased dramatically <img width="2000" height="3230" width_o="2000" height_o="3230" data-src="https://freight.cargo.site/t/original/i/5b9cb19bdea3b9dfb4480466255f0415c94cd6988fbc0606c37726f1f0ee35be/canon-large-format-printing_1.png" data-mid="83375761" border="0" src="https://freight.cargo.site/w/1000/i/5b9cb19bdea3b9dfb4480466255f0415c94cd6988fbc0606c37726f1f0ee35be/canon-large-format-printing_1.png" /><img width="2000" height="1424" width_o="2000" height_o="1424" data-src="https://freight.cargo.site/t/original/i/ebd37297b5963da76e301ecc8cba1cb30a13961bfce727559ee5e21ce3c1bd3c/canon-large-format-printing_3.png" data-mid="83375764" border="0" src="https://freight.cargo.site/w/1000/i/ebd37297b5963da76e301ecc8cba1cb30a13961bfce727559ee5e21ce3c1bd3c/canon-large-format-printing_3.png" /><img width="2000" height="1424" width_o="2000" height_o="1424" data-src="https://freight.cargo.site/t/original/i/675cb6be22c254d827e17a42b7e5017fb0b83f0b0cd46528b31dcd8ae60e1b38/canon-large-format-printing_2.png" data-mid="83375762" border="0" src="https://freight.cargo.site/w/1000/i/675cb6be22c254d827e17a42b7e5017fb0b83f0b0cd46528b31dcd8ae60e1b38/canon-large-format-printing_2.png" /> ︎ Previous Next&nbsp;︎ https://morewhitespace.ca/Passport-2017 Wed, 30 Jan 2019 04:19:32 +0000 More White Space https://morewhitespace.ca/Passport-2017 Passport 2017 An event app and website commissioned by Heritage Canada to promote the country’s 150th birthday with thousands of events happening across the country.&nbsp; &nbsp;Year of completion 2017 In collaboration with Matthew Warland, Creative Director Scott Rankin, Designer Jesse Mykolyn, Developer My roleUX StrategyVisual DesignUX/UI Design PrototypingQA Testing <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3b4f51435d7a3ac805de91f863aae456f6d4726a1bd1d145cf3ee7e622a0490a/passport-2017_5.png" data-mid="94078007" border="0" src="https://freight.cargo.site/w/1000/i/3b4f51435d7a3ac805de91f863aae456f6d4726a1bd1d145cf3ee7e622a0490a/passport-2017_5.png" /> <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7153f02a241b629dea33c40fc4edd1781dc0552be9437ec8e153a725056c791/passport-2017_6.png" data-mid="94078435" border="0" src="https://freight.cargo.site/w/1000/i/d7153f02a241b629dea33c40fc4edd1781dc0552be9437ec8e153a725056c791/passport-2017_6.png" /> <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2fce27207f308831ae8ae0f6d7cc2456c7613474f7648d1e8a3018200cf5893d/passport-2017_7.png" data-mid="94078374" border="0" src="https://freight.cargo.site/w/1000/i/2fce27207f308831ae8ae0f6d7cc2456c7613474f7648d1e8a3018200cf5893d/passport-2017_7.png" /> <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/464fde95811209eda362f96fa0034d329741c9c6fb7586ad0aa5ae77ad0f1a1e/passport-2017_8.png" data-mid="94078019" border="0" src="https://freight.cargo.site/w/1000/i/464fde95811209eda362f96fa0034d329741c9c6fb7586ad0aa5ae77ad0f1a1e/passport-2017_8.png" /> The Aska means of promoting 15,000+ events happening across the country in celebration of Canada’s confederation The Solution designed an app as well as a website to provide access to all, including those with less stable internet connectionsgenerated multiple brand explorations, visual directions and prototypes developed curated event suggestions and custom content based on user interests to drive attendance and engagementconceptualized a reward system for different levels of readership &nbsp; <img width="2900" height="1105" width_o="2900" height_o="1105" data-src="https://freight.cargo.site/t/original/i/d1dc1f2e9099431e41428f8b2397d7b9920cf997b9996cba6df0890befe2d087/stamps.png" data-mid="94020871" border="0" src="https://freight.cargo.site/w/1000/i/d1dc1f2e9099431e41428f8b2397d7b9920cf997b9996cba6df0890befe2d087/stamps.png" /> The Impact the app was downloaded 70,000+ times and generated over 100 million impressions <img width="2000" height="5192" width_o="2000" height_o="5192" data-src="https://freight.cargo.site/t/original/i/2fbc543ad00874e1526d6060c0f9db9830aab1924c293d18e90df48341a053de/passport-2017_1.png" data-mid="34108935" border="0" src="https://freight.cargo.site/w/1000/i/2fbc543ad00874e1526d6060c0f9db9830aab1924c293d18e90df48341a053de/passport-2017_1.png" /><img width="2000" height="1424" width_o="2000" height_o="1424" data-src="https://freight.cargo.site/t/original/i/9c3728c88bc80fe0b3f34e1da59bbfd86c7f3ee782ee21df02ae76fdd971182e/passport-2017_7.png" data-mid="94022237" border="0" src="https://freight.cargo.site/w/1000/i/9c3728c88bc80fe0b3f34e1da59bbfd86c7f3ee782ee21df02ae76fdd971182e/passport-2017_7.png" /><img width="2000" height="1424" width_o="2000" height_o="1424" data-src="https://freight.cargo.site/t/original/i/81e5c0c2f3a7f34ccd313c8f8097ffb5cb20f3feb4f1da7ef33e76380cdd2015/passport-2017_2.png" data-mid="34108936" border="0" src="https://freight.cargo.site/w/1000/i/81e5c0c2f3a7f34ccd313c8f8097ffb5cb20f3feb4f1da7ef33e76380cdd2015/passport-2017_2.png" /><img width="2000" height="1424" width_o="2000" height_o="1424" data-src="https://freight.cargo.site/t/original/i/8be6e622137ec378f514cb36da2785674db5d57a7fcad4dfd9a1e08ebdd40d64/passport-2017_3.png" data-mid="34108937" border="0" src="https://freight.cargo.site/w/1000/i/8be6e622137ec378f514cb36da2785674db5d57a7fcad4dfd9a1e08ebdd40d64/passport-2017_3.png" /> ︎ Previous Next&nbsp;︎ https://morewhitespace.ca/Toronto-Life-Neighbourhoods Thu, 22 Oct 2020 17:42:05 +0000 More White Space https://morewhitespace.ca/Toronto-Life-Neighbourhoods Toronto Life Neighbourhoods Designed an interactive Toronto Life Neighbourhoods tool, enabling users to explore neighbourhood ratings, resulting in 58,000+ hours of engagement within its first three years.Year of completion 2018 In collaboration with Tim Burden, Developer My role Wireframes Visual Design UX/UI DesignQA Testing View Site <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/53a6785c2df6e842ffd1c374ac9b9f8cec7d5aec12de7c1ebb30f5b92505d50b/toronto-life_neighbourhoods_4.png" data-mid="86407298" border="0" src="https://freight.cargo.site/w/1000/i/53a6785c2df6e842ffd1c374ac9b9f8cec7d5aec12de7c1ebb30f5b92505d50b/toronto-life_neighbourhoods_4.png" /> <img width="2000" height="2160" width_o="2000" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c43167d6ab822d439a5e567a8f14f948033a2a7039293129d5ad832db9a950a2/toronto-life_neighbourhoods_5_.png" data-mid="86407304" border="0" src="https://freight.cargo.site/w/1000/i/c43167d6ab822d439a5e567a8f14f948033a2a7039293129d5ad832db9a950a2/toronto-life_neighbourhoods_5_.png" /> The Ask create a fun, useful, interactive tool that can be experienced across devicesincrease Toronto Life’s online user engagement The Solution sketched out a few initial conceptsconceptualized the user experience and journey through a responsive lensgenerated a responsive set of wireframes Initial Desktop &amp; Mobile Concepts – Concept 1, Concept 2 <img width="2378" height="1551" width_o="2378" height_o="1551" data-src="https://freight.cargo.site/t/original/i/1bcb67a71f4a9722763a459cd4b061058608bda4337c0d6791163703884f0d88/IMG_6873.png" data-mid="86408829" border="0" src="https://freight.cargo.site/w/1000/i/1bcb67a71f4a9722763a459cd4b061058608bda4337c0d6791163703884f0d88/IMG_6873.png" /> <img width="2907" height="1895" width_o="2907" height_o="1895" data-src="https://freight.cargo.site/t/original/i/a7026ed4539674d750a59842ec6194485eb6f3e22b5c393831f93bd2d116c069/IMG_6874.png" data-mid="86408830" border="0" src="https://freight.cargo.site/w/1000/i/a7026ed4539674d750a59842ec6194485eb6f3e22b5c393831f93bd2d116c069/IMG_6874.png" /> Wireframes – Concept 2 <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b329464841705126a7705090ada5ff7edbd1901e4e20d17619fdb4a985b06f97/toronto-life_neighbourhoods_wireframes_1.png" data-mid="86988364" border="0" src="https://freight.cargo.site/w/1000/i/b329464841705126a7705090ada5ff7edbd1901e4e20d17619fdb4a985b06f97/toronto-life_neighbourhoods_wireframes_1.png" /> <img width="2000" height="2160" width_o="2000" height_o="2160" data-src="https://freight.cargo.site/t/original/i/771e4e8baac54544d82a280266bd5c17cb5aaa20b8982047312e1de8babd014c/toronto-life_neighbourhoods_wireframes_2.png" data-mid="86417726" border="0" src="https://freight.cargo.site/w/1000/i/771e4e8baac54544d82a280266bd5c17cb5aaa20b8982047312e1de8babd014c/toronto-life_neighbourhoods_wireframes_2.png" /> designed an interface using Toronto Life’s existing visual design library whilst extending itworked closely with the full stack developer to establish map functionality and user interactions performed internal user testing, modified designs and conducted design and functionality qa User Testing Issue – Custom dropdown wasn’t seen, so an animation was added on page load The Impact ranked as one of Toronto Life’s top-performing pages, accumulating 58,000+ hours of engagement within its first 3 years Desktop Slideshow <img width="2000" height="1620" width_o="2000" height_o="1620" data-src="https://freight.cargo.site/t/original/i/fd7e01e66c29808643679218de89c30ba5f59074f124b8befaebc813e4de9f84/toronto-life_neighbourhoods_1.png" data-mid="86407296" border="0" src="https://freight.cargo.site/w/1000/i/fd7e01e66c29808643679218de89c30ba5f59074f124b8befaebc813e4de9f84/toronto-life_neighbourhoods_1.png" /> <img width="2000" height="1620" width_o="2000" height_o="1620" data-src="https://freight.cargo.site/t/original/i/24fcd3d15eaa8fcd5b4fb99675feddaba83e6d2f6f07c9dc56d806ef1333699f/toronto-life_neighbourhoods_2.png" data-mid="86407301" border="0" src="https://freight.cargo.site/w/1000/i/24fcd3d15eaa8fcd5b4fb99675feddaba83e6d2f6f07c9dc56d806ef1333699f/toronto-life_neighbourhoods_2.png" /> <img width="2000" height="1620" width_o="2000" height_o="1620" data-src="https://freight.cargo.site/t/original/i/1be4d8dc8d3ccbfd5cc546477c35c504fa3fc57868481f9bb0159c8f15d6a727/toronto-life_neighbourhoods_3.png" data-mid="86407297" border="0" src="https://freight.cargo.site/w/1000/i/1be4d8dc8d3ccbfd5cc546477c35c504fa3fc57868481f9bb0159c8f15d6a727/toronto-life_neighbourhoods_3.png" /> ︎ Previous Next&nbsp;︎ https://morewhitespace.ca/Marlin-Travel Thu, 18 Jul 2019 02:37:04 +0000 More White Space https://morewhitespace.ca/Marlin-Travel Marlin Travel A fully responsive promotional website designed to help couples find their ideal wedding destination through a custom questionnaire and supplementary wedding editorial content. Year of completion 2017 In collaboration with Nathan Foon, Developer My roleVisual Design Infographic DesignUX/UI DesignQA Testing <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a3dd99d305cfd4cec2438818fb03d8a034d95c5246de53669608752f7e8daacb/weddingbells-trends_4.png" data-mid="46856949" border="0" src="https://freight.cargo.site/w/1000/i/a3dd99d305cfd4cec2438818fb03d8a034d95c5246de53669608752f7e8daacb/weddingbells-trends_4.png" /> <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/36ec05f54eeefedd7e5c376423694311c4aa7b5e6d4cc5ad8aa7972edb488244/weddingbells-trends_5.png" data-mid="46856950" border="0" src="https://freight.cargo.site/w/1000/i/36ec05f54eeefedd7e5c376423694311c4aa7b5e6d4cc5ad8aa7972edb488244/weddingbells-trends_5.png" /> The Askbuild consumer awareness around Marlin Travel and Transat Holidays as wedding destination travel providersgenerate leads The Solution mapped out a fully responsive solution to increase visibilitybuilt a quiz component to promote user engagementconstructed an infographic and custom content to encourage lead generation The Impact produced roughly 600,000 impressions, making up 70% of the campaign’s total impressions <img width="2000" height="3879" width_o="2000" height_o="3879" data-src="https://freight.cargo.site/t/original/i/607755ee718e55d927bc0019209538d87fcb8ed5cb27f3baa7a0bff44bd3ed89/weddingbells_marlin-travel_1.png" data-mid="83372126" border="0" src="https://freight.cargo.site/w/1000/i/607755ee718e55d927bc0019209538d87fcb8ed5cb27f3baa7a0bff44bd3ed89/weddingbells_marlin-travel_1.png" /><img width="2000" height="6713" width_o="2000" height_o="6713" data-src="https://freight.cargo.site/t/original/i/e8612908fbdffbd8aca811f5325cd6f4f5e3262cec3aeda62157a78df0721289/weddingbells_marlin-travel_2.png" data-mid="83372386" border="0" src="https://freight.cargo.site/w/1000/i/e8612908fbdffbd8aca811f5325cd6f4f5e3262cec3aeda62157a78df0721289/weddingbells_marlin-travel_2.png" /><img width="2000" height="4794" width_o="2000" height_o="4794" data-src="https://freight.cargo.site/t/original/i/d61985b6d59a95b803452b3ddb92e16affc4430cf55be7dc7652e7f63f97c637/weddingbells_marlin-travel_3.png" data-mid="83372662" border="0" src="https://freight.cargo.site/w/1000/i/d61985b6d59a95b803452b3ddb92e16affc4430cf55be7dc7652e7f63f97c637/weddingbells_marlin-travel_3.png" /> ︎ Previous Next&nbsp;︎ https://morewhitespace.ca/Toronto-Cocktail-Week Wed, 30 Jan 2019 03:15:21 +0000 More White Space https://morewhitespace.ca/Toronto-Cocktail-Week Toronto Cocktail Week An annual event website, accessible by phone, tablet and desktop celebrating and promoting all the best talent, bars and bartenders the city of Toronto has to offer.In collaboration with Nathan Foon Responsive Layout View Site <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/25b845774bc1dc09687ce17a44e4d95ea49abdc4985e63db1d39ea9a0408b3d9/toronto-cocktail-week_4.png" data-mid="34707084" border="0" src="https://freight.cargo.site/w/1000/i/25b845774bc1dc09687ce17a44e4d95ea49abdc4985e63db1d39ea9a0408b3d9/toronto-cocktail-week_4.png" /> <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a47a481ffd018b7718a512ace5346c92c5b74f05656adac3f53a621451478bb8/toronto-cocktail-week_5.png" data-mid="34707209" border="0" src="https://freight.cargo.site/w/1000/i/a47a481ffd018b7718a512ace5346c92c5b74f05656adac3f53a621451478bb8/toronto-cocktail-week_5.png" /> <img width="2000" height="4257" width_o="2000" height_o="4257" data-src="https://freight.cargo.site/t/original/i/967023ae77bf3813ac5b0c67b89c1f20ad4c6a6431ff19544526484fb4f28f7a/toronto-cocktail-week_1.png" data-mid="34707082" border="0" src="https://freight.cargo.site/w/1000/i/967023ae77bf3813ac5b0c67b89c1f20ad4c6a6431ff19544526484fb4f28f7a/toronto-cocktail-week_1.png" /><img width="2000" height="2476" width_o="2000" height_o="2476" data-src="https://freight.cargo.site/t/original/i/10c6c3b603a9b44d2b3e01ba57fa31d43ff1dbbbbffbd8c20ba666606b7a111f/toronto-cocktail-week_3.png" data-mid="34707083" border="0" src="https://freight.cargo.site/w/1000/i/10c6c3b603a9b44d2b3e01ba57fa31d43ff1dbbbbffbd8c20ba666606b7a111f/toronto-cocktail-week_3.png" /> ︎ Previous Next&nbsp;︎ https://morewhitespace.ca/Lindt-The-Season Wed, 06 Feb 2019 04:33:51 +0000 More White Space https://morewhitespace.ca/Lindt-The-Season Lindt The Season A seasonal microsite designed to showcase all the ways in which world-renowned Lindt chocolate can be used during the winter holiday, whether that be on a wreath as decoration or in a decedent holiday dessert.Year of completion 2016 In collaboration with Patrick Cameron, Developer My roleSite Mapping Information Architecture UX StrategyVisual DesignUX/UI DesignQA Testing <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/08b35f618a05f31f2c097d46285ce2caf96a32f81b7e93f93905786dbd314305/lindt-the-season_3.png" data-mid="34708319" border="0" src="https://freight.cargo.site/w/1000/i/08b35f618a05f31f2c097d46285ce2caf96a32f81b7e93f93905786dbd314305/lindt-the-season_3.png" /> <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e094f0e80913250b26ea1cbcc8c2f1d2dbf0e12b6d8ce8755d3917778f838cde/lindt-the-season_4.png" data-mid="34708286" border="0" src="https://freight.cargo.site/w/1000/i/e094f0e80913250b26ea1cbcc8c2f1d2dbf0e12b6d8ce8755d3917778f838cde/lindt-the-season_4.png" /> The Ask change consumer perception of Lindt’s chocolate during their busiest time of the year – the holidays – to drive sales The Solution developed a site map and established the information architecture based on the findings uncovered during discoverygenerated a set of templates that would inspire customers to use Lindt’s chocolate during the holidays in creative ways from gift giving, to DIY decorating to bakingcreated a visual design library that was applied to the templates, appealing to the holiday season The Impact digital and social performance targets were exceeded by 200% to 700%, with visitors spending almost 4,000 hours with the content <img width="2000" height="7648" width_o="2000" height_o="7648" data-src="https://freight.cargo.site/t/original/i/d5bdb7bd17c38c7f9b81946e67af4c0034935a62c9dd56ba34149245c0208370/lindt-the-season_1.png" data-mid="34708283" border="0" src="https://freight.cargo.site/w/1000/i/d5bdb7bd17c38c7f9b81946e67af4c0034935a62c9dd56ba34149245c0208370/lindt-the-season_1.png" /><img width="2000" height="4254" width_o="2000" height_o="4254" data-src="https://freight.cargo.site/t/original/i/6f78c64c283d4d67073048903303304bea87901e432e9bdaf3f3436e072ac565/lindt-the-season_2.png" data-mid="34970727" border="0" src="https://freight.cargo.site/w/1000/i/6f78c64c283d4d67073048903303304bea87901e432e9bdaf3f3436e072ac565/lindt-the-season_2.png" /> ︎ Previous Next&nbsp;︎ https://morewhitespace.ca/Toronto-Beer-Week Mon, 21 Oct 2019 00:31:44 +0000 More White Space https://morewhitespace.ca/Toronto-Beer-Week Toronto Beer Week An event website promoting a week long celebration of the advancement of craft beer across Toronto, easily accessible by phone, tablet and desktop.Year of completion 2019 In collaboration with Patrick Cameron, Developer My roleUX StrategyVisual DesignUX/UI DesignQA Testing View Site <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a0e00514f9ac0d8b1d78b58718ce13ac1249b2e5740cb3ac367c137d8447c2f2/toronto-beer-week_4.png" data-mid="53064779" border="0" src="https://freight.cargo.site/w/1000/i/a0e00514f9ac0d8b1d78b58718ce13ac1249b2e5740cb3ac367c137d8447c2f2/toronto-beer-week_4.png" /> <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/12f2f26f5cfbcb2dde07b8e4b7fd64324f9b07d70bf25f49b2bd96072795ab77/toronto-beer-week_5.png" data-mid="53064780" border="0" src="https://freight.cargo.site/w/1000/i/12f2f26f5cfbcb2dde07b8e4b7fd64324f9b07d70bf25f49b2bd96072795ab77/toronto-beer-week_5.png" /> The Askpromote and attract prospective participants and attendees to become part of Toronto Beer Week’s craft beer initiative The Solution established a site map and IA from key pillars uncovered during client discoverydeveloped a visual design system that would appeal to a young demographic inspired by beer drinking cultureworked with the developer to introduce moments of delight through user interaction and animation to generate interest The Impact drew close to 19,000 unique pageviews and 24,500 pageviews in just over a month <img width="2000" height="5272" width_o="2000" height_o="5272" data-src="https://freight.cargo.site/t/original/i/a16e3b5480d6d868ab01f2df90adbbf7fe73c95c49285f8688eb71e1ec1257b6/toronto-beer-week_1.png" data-mid="83364121" border="0" src="https://freight.cargo.site/w/1000/i/a16e3b5480d6d868ab01f2df90adbbf7fe73c95c49285f8688eb71e1ec1257b6/toronto-beer-week_1.png" /><img width="2000" height="2595" width_o="2000" height_o="2595" data-src="https://freight.cargo.site/t/original/i/83d06cfe634f8a159ee595d1612a50a780d961d50e4bd9145d239cea8491d8e4/toronto-beer-week_3.png" data-mid="83364212" border="0" src="https://freight.cargo.site/w/1000/i/83d06cfe634f8a159ee595d1612a50a780d961d50e4bd9145d239cea8491d8e4/toronto-beer-week_3.png" /><img width="2000" height="3136" width_o="2000" height_o="3136" data-src="https://freight.cargo.site/t/original/i/8f5f45791d35ddbd6da9d8069dad529b7ec94c4bd73b0c8e8e815ca9a433a3fc/toronto-beer-week_2.png" data-mid="83364241" border="0" src="https://freight.cargo.site/w/1000/i/8f5f45791d35ddbd6da9d8069dad529b7ec94c4bd73b0c8e8e815ca9a433a3fc/toronto-beer-week_2.png" /> ︎ Previous Next&nbsp;︎ https://morewhitespace.ca/Calgary-Telus-Convention-Centre Mon, 07 Dec 2020 20:11:46 +0000 More White Space https://morewhitespace.ca/Calgary-Telus-Convention-Centre Calgary Telus Convention Centre Led the redesign of the Calgary Telus Convention Centre website to elevate its digital brand, improve navigation and support self-service, reducing sales team call volume by 26% and improving task efficiency for clients and staff.Year of completion 2019 In collaboration with Nathan Foon, Developer My role Landscape Analysis Site Mapping Wireframes &amp; Prototyping Visual DesignUX/UI DesignQA Testing <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1423d8be360a686504ad40cc18a0fd6e272484b8088f2073978a10748580dadf/calgary-telus-convention-centre_6.png" data-mid="91343683" border="0" src="https://freight.cargo.site/w/1000/i/1423d8be360a686504ad40cc18a0fd6e272484b8088f2073978a10748580dadf/calgary-telus-convention-centre_6.png" /> <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/200175c85cbf5f1c6af6d4e725ab3290cd3a26d6b1ad1d4e3a883ee003000a33/calgary-telus-convention-centre_7-alt.png" data-mid="91343684" border="0" src="https://freight.cargo.site/w/1000/i/200175c85cbf5f1c6af6d4e725ab3290cd3a26d6b1ad1d4e3a883ee003000a33/calgary-telus-convention-centre_7-alt.png" /> The Askdevelop a new site that would support their sales team, better serve their clients and embody their brand as a boutique, highly accessible convention centrethe primary objective, to reduce sales calls by 15% The Solution created content strategy around showcasing their unique value propositions by leveraging custom content and photographycompleted a website audit and performed a landscape analysis with other leading convention centresrestructured the site map and IA Site Map – Current &amp; Proposed <img width="3872" height="2244" width_o="3872" height_o="2244" data-src="https://freight.cargo.site/t/original/i/4ee3832dfb73a5e6cfe6850e0883cc62cd06f9816a8b249d5fbf2a9ea36da949/ctcc_site-map_past.png" data-mid="91343694" border="0" src="https://freight.cargo.site/w/1000/i/4ee3832dfb73a5e6cfe6850e0883cc62cd06f9816a8b249d5fbf2a9ea36da949/ctcc_site-map_past.png" /> <img width="3452" height="2020" width_o="3452" height_o="2020" data-src="https://freight.cargo.site/t/original/i/9b0f15c8ab6d3323b48d40d42f959932b372cfa63abbdf625ef13f3b145b9297/ctcc_site-map_proposed.png" data-mid="91343690" border="0" src="https://freight.cargo.site/w/1000/i/9b0f15c8ab6d3323b48d40d42f959932b372cfa63abbdf625ef13f3b145b9297/ctcc_site-map_proposed.png" /> developed new customer journeys based on user type – planner, attendee, exhibitorgenerated wireframes, a modular design system and new visual aesthetic Wireframed Templates <img width="3360" height="1794" width_o="3360" height_o="1794" data-src="https://freight.cargo.site/t/original/i/a1000464e30d266db2720709228865467c09650a8292d0955f161918fb8a9e07/Screen-Shot-2020-10-29-at-5.05.32-PM.png" data-mid="91343702" border="0" src="https://freight.cargo.site/w/1000/i/a1000464e30d266db2720709228865467c09650a8292d0955f161918fb8a9e07/Screen-Shot-2020-10-29-at-5.05.32-PM.png" /> Visual Design – Type &amp; Colour Exploration, Custom Photography <img width="2000" height="1351" width_o="2000" height_o="1351" data-src="https://freight.cargo.site/t/original/i/fa4a93f4c3952d36dec729af9674e31b559b211fd93bc5393a08e0998f328e2e/ctcc_visual-direction.png" data-mid="91343701" border="0" src="https://freight.cargo.site/w/1000/i/fa4a93f4c3952d36dec729af9674e31b559b211fd93bc5393a08e0998f328e2e/ctcc_visual-direction.png" /> <img width="2000" height="1351" width_o="2000" height_o="1351" data-src="https://freight.cargo.site/t/original/i/cadca65bad05b3f821574dacd899d0334ab55293284b6771bcfd2eb7b2abd40d/_TCC8396_crop.png" data-mid="91343699" border="0" src="https://freight.cargo.site/w/1000/i/cadca65bad05b3f821574dacd899d0334ab55293284b6771bcfd2eb7b2abd40d/_TCC8396_crop.png" /> <img width="2000" height="1351" width_o="2000" height_o="1351" data-src="https://freight.cargo.site/t/original/i/f71e3a44143fb39971fdbc0b3029df1eebffadd6a21c223c7a1e0f3209c72709/_TCC9360_crop.png" data-mid="91343700" border="0" src="https://freight.cargo.site/w/1000/i/f71e3a44143fb39971fdbc0b3029df1eebffadd6a21c223c7a1e0f3209c72709/_TCC9360_crop.png" /> <img width="2000" height="1351" width_o="2000" height_o="1351" data-src="https://freight.cargo.site/t/original/i/9cf0970235c7d4d8969f2974d6feaa23fd54ad1b7cc5b5b7353f5006a2cc1eae/_TCC7658_crop.png" data-mid="91343698" border="0" src="https://freight.cargo.site/w/1000/i/9cf0970235c7d4d8969f2974d6feaa23fd54ad1b7cc5b5b7353f5006a2cc1eae/_TCC7658_crop.png" /> <img width="2000" height="1351" width_o="2000" height_o="1351" data-src="https://freight.cargo.site/t/original/i/d557ba69dd01db7000a6f4c4b5e3b393dacc36101705c07a89acd7c2f30be5e1/_TCC6900_crop.png" data-mid="91343696" border="0" src="https://freight.cargo.site/w/1000/i/d557ba69dd01db7000a6f4c4b5e3b393dacc36101705c07a89acd7c2f30be5e1/_TCC6900_crop.png" /> <img width="2000" height="1351" width_o="2000" height_o="1351" data-src="https://freight.cargo.site/t/original/i/5458ed1bd155a7ca748ef5e17d32e0a67c09419fdae093dd94678c1879cd421e/_TCC7589_crop.png" data-mid="91343697" border="0" src="https://freight.cargo.site/w/1000/i/5458ed1bd155a7ca748ef5e17d32e0a67c09419fdae093dd94678c1879cd421e/_TCC7589_crop.png" /> The Impact delivered clear, intuitive navigation, improving content findability and task efficiency for staff and clientselevated the brand’s digital presence to match its prominence in the convention industryreduced sales team call volume by 26%, reflecting improved clarity and self-service functionality Desktop Layouts &amp; Templates <img width="2000" height="1281" width_o="2000" height_o="1281" data-src="https://freight.cargo.site/t/original/i/d2f1d137d4ad7df42589f0a06114d74a94f5de9e158750c9befc81f3e42ef801/calgary-telus-convention-centre_1.png" data-mid="91343685" border="0" src="https://freight.cargo.site/w/1000/i/d2f1d137d4ad7df42589f0a06114d74a94f5de9e158750c9befc81f3e42ef801/calgary-telus-convention-centre_1.png" /> <img width="2000" height="4846" width_o="2000" height_o="4846" data-src="https://freight.cargo.site/t/original/i/14c34b29056525c6103ad4da6b3fdc9a1abdf4c8ec32345f4344d023a7965996/calgary-telus-convention-centre_2.png" data-mid="91343686" border="0" src="https://freight.cargo.site/w/1000/i/14c34b29056525c6103ad4da6b3fdc9a1abdf4c8ec32345f4344d023a7965996/calgary-telus-convention-centre_2.png" /> <img width="2000" height="3254" width_o="2000" height_o="3254" data-src="https://freight.cargo.site/t/original/i/b9cbb48a3445ac0e9dea1d2eef7a6d0eeea82e75b0c88f1a8e2fbcbffe0657fc/calgary-telus-convention-centre_3.png" data-mid="91343687" border="0" src="https://freight.cargo.site/w/1000/i/b9cbb48a3445ac0e9dea1d2eef7a6d0eeea82e75b0c88f1a8e2fbcbffe0657fc/calgary-telus-convention-centre_3.png" /> <img width="2000" height="1373" width_o="2000" height_o="1373" data-src="https://freight.cargo.site/t/original/i/e4830ac549ec68b194929acce5ed32cafe9e48c326724251bd4e5274204b4c48/calgary-telus-convention-centre_4.png" data-mid="91343689" border="0" src="https://freight.cargo.site/w/1000/i/e4830ac549ec68b194929acce5ed32cafe9e48c326724251bd4e5274204b4c48/calgary-telus-convention-centre_4.png" /> <img width="2000" height="1373" width_o="2000" height_o="1373" data-src="https://freight.cargo.site/t/original/i/339aad60da258be70572ab99244dbff41396977beae07fd7019b5717b2142a74/calgary-telus-convention-centre_5.png" data-mid="91343688" border="0" src="https://freight.cargo.site/w/1000/i/339aad60da258be70572ab99244dbff41396977beae07fd7019b5717b2142a74/calgary-telus-convention-centre_5.png" /> ︎ Previous Next&nbsp;︎ https://morewhitespace.ca/Weddingbells Mon, 07 Dec 2020 20:21:16 +0000 More White Space https://morewhitespace.ca/Weddingbells Weddingbells Designed a responsive, accessible website for Weddingbells, strengthening brand cohesion, increasing load speed by 30%, and reducing publishing time by 35% through a modular responsive design system.Year of completion 2020In collaboration with Nathan Foon, Developer My role Site Mapping Website Audit Landscape Analysis Visual DesignUX/UI Design QA Testing View Site <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f7054a82632475474b7ae15c49b06e72072814dc0b52977d53dba1d9705b9757/weddingbells_6.png" data-mid="91346939" border="0" src="https://freight.cargo.site/w/1000/i/f7054a82632475474b7ae15c49b06e72072814dc0b52977d53dba1d9705b9757/weddingbells_6.png" /> <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb8f265fbac4c58ab74a3833a9bfa6ea89c01357ba304dcdfa9ea3b0c53ebc51/weddingbells_7.png" data-mid="91346937" border="0" src="https://freight.cargo.site/w/1000/i/eb8f265fbac4c58ab74a3833a9bfa6ea89c01357ba304dcdfa9ea3b0c53ebc51/weddingbells_7.png" /> The Ask elevate the visual aesthetic of the site and have it be more reflective of the magazine improve load times, site navigation and overall performance increase user engagement provide the editors with more layout options to effectively curate articles and postsmake it accessible from all devices The Solution created a more succinct site map, navigation and clear IA Site Map – Current &amp; Proposed <img width="3902" height="1448" width_o="3902" height_o="1448" data-src="https://freight.cargo.site/t/original/i/66a4c56cc9dab546fcae46d55ca727eadc295277ff5915ceb9103d17a4e5c5a9/weddingbells_site-map_past.png" data-mid="91346943" border="0" src="https://freight.cargo.site/w/1000/i/66a4c56cc9dab546fcae46d55ca727eadc295277ff5915ceb9103d17a4e5c5a9/weddingbells_site-map_past.png" /> <img width="3452" height="1212" width_o="3452" height_o="1212" data-src="https://freight.cargo.site/t/original/i/4783110071d2c736c88418fd0ea11a774742003fa3dd1602fdf85aa408c2286b/weddingbells_site-map_proposed.png" data-mid="91346942" border="0" src="https://freight.cargo.site/w/1000/i/4783110071d2c736c88418fd0ea11a774742003fa3dd1602fdf85aa408c2286b/weddingbells_site-map_proposed.png" /> did a website audit of the original site to uncover problem areasconducted a landscape analysis to better understand the industry and see where we could improve their user experience and user engagement Website Audit &amp; Landscape Analysis <img width="2000" height="1324" width_o="2000" height_o="1324" data-src="https://freight.cargo.site/t/original/i/b13b3be9a9bc6807c9bca0b06c50b3461ed58fd9f80ca427f8c043c92a5592d3/weddingbells_audit.png" data-mid="91346944" border="0" src="https://freight.cargo.site/w/1000/i/b13b3be9a9bc6807c9bca0b06c50b3461ed58fd9f80ca427f8c043c92a5592d3/weddingbells_audit.png" /> <img width="2000" height="1324" width_o="2000" height_o="1324" data-src="https://freight.cargo.site/t/original/i/ed0cf11e112bb07bd4b3113f4b3eeab9dc5738666b432d8aec3cf19d51d173ba/weddingbells_landscape-analysis.png" data-mid="91346945" border="0" src="https://freight.cargo.site/w/1000/i/ed0cf11e112bb07bd4b3113f4b3eeab9dc5738666b432d8aec3cf19d51d173ba/weddingbells_landscape-analysis.png" /> sketched out some page layouts to surface high performance content and promote further reading developed a flexible modular system for editors to curate their articlesdrew on inspiration from the print layouts to develop a visual design system and pattern library Pattern Library (View Full) <img width="2002" height="4362" width_o="2002" height_o="4362" data-src="https://freight.cargo.site/t/original/i/ecd1116504a952865dc09312f9d0fe3128c3ff3f7a785982bce0d129a8fa57cc/weddingbells_pattern-library_1_x2.png" data-mid="91359458" border="0" src="https://freight.cargo.site/w/1000/i/ecd1116504a952865dc09312f9d0fe3128c3ff3f7a785982bce0d129a8fa57cc/weddingbells_pattern-library_1_x2.png" /> created user interactions to enhance the reader experience User Interactions designed a fully responsive website solution to ensure accessibility on desktop, tablet and mobile The Impact strengthened brand cohesion between the website and the magazineintroduced a modular design system, giving editors greater layout flexibility and reducing publishing time by 35%improved overall site performance, including a 30% increase in load speeddelivered a fully responsive, accessible experience across all devices Desktop Layouts &amp; Templates <img width="2000" height="1556" width_o="2000" height_o="1556" data-src="https://freight.cargo.site/t/original/i/aae3e3a1a0c784c68ddab4fcd117339ceb2e2a1ba2baad55355db6d75d489fb9/weddingbells_1.png" data-mid="91346932" border="0" src="https://freight.cargo.site/w/1000/i/aae3e3a1a0c784c68ddab4fcd117339ceb2e2a1ba2baad55355db6d75d489fb9/weddingbells_1.png" /> <img width="2000" height="2177" width_o="2000" height_o="2177" data-src="https://freight.cargo.site/t/original/i/828154a76808ec197a1ce11d5972c922732fd6364dbdb9e2712061b18db89de9/weddingbells_2.png" data-mid="91346940" border="0" src="https://freight.cargo.site/w/1000/i/828154a76808ec197a1ce11d5972c922732fd6364dbdb9e2712061b18db89de9/weddingbells_2.png" /> <img width="2000" height="3639" width_o="2000" height_o="3639" data-src="https://freight.cargo.site/t/original/i/c2a176adc44ca8a42463f764188fd586011a7d6147ffa69773182bf06b04b75d/weddingbells_3.png" data-mid="91346934" border="0" src="https://freight.cargo.site/w/1000/i/c2a176adc44ca8a42463f764188fd586011a7d6147ffa69773182bf06b04b75d/weddingbells_3.png" /> <img width="2000" height="5088" width_o="2000" height_o="5088" data-src="https://freight.cargo.site/t/original/i/5216e177d3b4e2119c704b71f86bbc8ddd226351cd8e265501fb2fddd9e8120a/weddingbells_4.png" data-mid="91357281" border="0" src="https://freight.cargo.site/w/1000/i/5216e177d3b4e2119c704b71f86bbc8ddd226351cd8e265501fb2fddd9e8120a/weddingbells_4.png" /> <img width="2000" height="1555" width_o="2000" height_o="1555" data-src="https://freight.cargo.site/t/original/i/eecbb89759ced48e39faf68002f5bff31b600709a1d87721738f5db4f5f2a48a/weddingbells_5.png" data-mid="91346936" border="0" src="https://freight.cargo.site/w/1000/i/eecbb89759ced48e39faf68002f5bff31b600709a1d87721738f5db4f5f2a48a/weddingbells_5.png" /> ︎ Previous Next&nbsp;︎ https://morewhitespace.ca/Investment-Readiness-Program Mon, 07 Dec 2020 19:56:32 +0000 More White Space https://morewhitespace.ca/Investment-Readiness-Program Investment Readiness Program Developed a bilingual, accessible website for the Investment Readiness Program, centralizing social purpose resources and events, strengthening brand identity and engaging over 1,300+ members and 15+ partners in 10 months.Year of completion 2020In collaboration with Nathan Foon, Developer My role UX Strategy Visual DesignUX/UI Design QA Testing View Site <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b37dad43c2a87cb3fe70e43f06ba1c5c255b89bc8eddee38ddc4aa1dd7360caf/investment-readiness-program_7.png" data-mid="91341842" border="0" src="https://freight.cargo.site/w/1000/i/b37dad43c2a87cb3fe70e43f06ba1c5c255b89bc8eddee38ddc4aa1dd7360caf/investment-readiness-program_7.png" /> <img width="1000" height="1080" width_o="1000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/17cb05133f3be5830728d9b9501ba5686e0738e2c2ddcb05eb5adfa81d3892e1/investment-readiness-program_8.png" data-mid="91341843" border="0" src="https://freight.cargo.site/w/1000/i/17cb05133f3be5830728d9b9501ba5686e0738e2c2ddcb05eb5adfa81d3892e1/investment-readiness-program_8.png" /> The Ask design a bilingual website that is a one-stop shop for information and events in social finance and innovationapply for funding and contribute to the site by becoming a memberraise awareness and understanding of the IRP and social finance more broadlyhave the site reflect the existing brand and be accessible, even from some remote areas The Solution established the information architecture of the websitesketched out and prototyped the more complex flows (ie. the submission of projects via a logged in account and the become a member sign up process) Sketches – Account: Add a Project Flow (View Prototype) <img width="2591" height="1057" width_o="2591" height_o="1057" data-src="https://freight.cargo.site/t/original/i/ba23f28cd0f83415e4308391489549d6bd0be63ffdb1020cce5e0c08ec459198/sketches-1.jpg" data-mid="91341841" border="0" src="https://freight.cargo.site/w/1000/i/ba23f28cd0f83415e4308391489549d6bd0be63ffdb1020cce5e0c08ec459198/sketches-1.jpg" /> <img width="2591" height="1057" width_o="2591" height_o="1057" data-src="https://freight.cargo.site/t/original/i/9d1b2fb9c81cea47464ae12b8ac9193e674f993a07184a14353f2572ca988ccf/sketch-2.jpg" data-mid="91341839" border="0" src="https://freight.cargo.site/w/1000/i/9d1b2fb9c81cea47464ae12b8ac9193e674f993a07184a14353f2572ca988ccf/sketch-2.jpg" /> <img width="2591" height="1057" width_o="2591" height_o="1057" data-src="https://freight.cargo.site/t/original/i/d9ebcb3b504f6fa67821efc4e149d92c2ac3f9b9f9672fb9d61be9cdeaddc823/sketch-3.jpg" data-mid="91341840" border="0" src="https://freight.cargo.site/w/1000/i/d9ebcb3b504f6fa67821efc4e149d92c2ac3f9b9f9672fb9d61be9cdeaddc823/sketch-3.jpg" /> Sign Up Flow <img width="1280" height="1286" width_o="1280" height_o="1286" data-src="https://freight.cargo.site/t/original/i/0dc22c2f8ee1c83c5fab406b03b829c8378485b3132ee12d6224e3b08927e93d/1.0-member-recruitment_user-type_desktop.png" data-mid="91341830" border="0" src="https://freight.cargo.site/w/1000/i/0dc22c2f8ee1c83c5fab406b03b829c8378485b3132ee12d6224e3b08927e93d/1.0-member-recruitment_user-type_desktop.png" /> <img width="1280" height="1398" width_o="1280" height_o="1398" data-src="https://freight.cargo.site/t/original/i/51180b8360f1174673bb85d5a5521d5530f2c524e82e720a3c4c37bdcf9ae332/1.1-member-recruitment_organization-name_desktop.png" data-mid="91341831" border="0" src="https://freight.cargo.site/w/1000/i/51180b8360f1174673bb85d5a5521d5530f2c524e82e720a3c4c37bdcf9ae332/1.1-member-recruitment_organization-name_desktop.png" /> <img width="1280" height="1239" width_o="1280" height_o="1239" data-src="https://freight.cargo.site/t/original/i/5564ac575cd59c47f04617b6096e4fde308fb8513c648c479912ae2f8fefe6cc/2.0-member-recruitment_location_desktop.png" data-mid="91341832" border="0" src="https://freight.cargo.site/w/1000/i/5564ac575cd59c47f04617b6096e4fde308fb8513c648c479912ae2f8fefe6cc/2.0-member-recruitment_location_desktop.png" /> <img width="1280" height="1631" width_o="1280" height_o="1631" data-src="https://freight.cargo.site/t/original/i/568352c7bc803d3280ce95442fb6bf5322f88ed72ca789daa9657bbafea08d0a/3.0-member-recruitment_services_desktop.png" data-mid="91341833" border="0" src="https://freight.cargo.site/w/1000/i/568352c7bc803d3280ce95442fb6bf5322f88ed72ca789daa9657bbafea08d0a/3.0-member-recruitment_services_desktop.png" /> <img width="1280" height="1285" width_o="1280" height_o="1285" data-src="https://freight.cargo.site/t/original/i/143d90ce3db347b15dfdf161036fabff33c2b17876e42a5b7ef2345051437810/4.0-member-recruitment_funding_desktop.png" data-mid="91341834" border="0" src="https://freight.cargo.site/w/1000/i/143d90ce3db347b15dfdf161036fabff33c2b17876e42a5b7ef2345051437810/4.0-member-recruitment_funding_desktop.png" /> <img width="1280" height="1285" width_o="1280" height_o="1285" data-src="https://freight.cargo.site/t/original/i/0e44357a848a3f5ef0bbd11b829edf925c469401d6c97d792a51401afa3a5bfc/5.0-member-recruitment_email_desktop.png" data-mid="91341835" border="0" src="https://freight.cargo.site/w/1000/i/0e44357a848a3f5ef0bbd11b829edf925c469401d6c97d792a51401afa3a5bfc/5.0-member-recruitment_email_desktop.png" /> <img width="1280" height="1239" width_o="1280" height_o="1239" data-src="https://freight.cargo.site/t/original/i/175495f5193d2cf307d92415d1c8fe8287dc68d6157af8e2d32ba425cebdaa61/6.0-member-recruitment_success_desktop.png" data-mid="91341836" border="0" src="https://freight.cargo.site/w/1000/i/175495f5193d2cf307d92415d1c8fe8287dc68d6157af8e2d32ba425cebdaa61/6.0-member-recruitment_success_desktop.png" /> devised a flexible modular system to build out the pages and templatesdeveloped a pattern library based on the existing IRP brand guidelines Pattern Library (View Full) <img width="2000" height="2742" width_o="2000" height_o="2742" data-src="https://freight.cargo.site/t/original/i/b0b21176eaa4d63e3b7d5fe6ef95bba203d8f3c2f4fc2cb746034f15c72feab7/investment-readiness-program_pattern-library_x2.png" data-mid="91365729" border="0" src="https://freight.cargo.site/w/1000/i/b0b21176eaa4d63e3b7d5fe6ef95bba203d8f3c2f4fc2cb746034f15c72feab7/investment-readiness-program_pattern-library_x2.png" /> collaborated with the developer to find ways of making the site more accessible (ie. falling back on system fonts, using lazy load and using placeholder images for lighter page loads)created a fully responsive solution to ensure optimal user experiences even in low connection areas The Impact strengthened the IRP brand with a cohesive website visual identity ensured full accessibility for users across Canada, including those in remote regionsenabled bilingual (English/French) event publishing, increasing reach and awarenessengaged with 15+ partners and 1,300+ members over 10 months Desktop Layouts &amp; Templates <img width="2000" height="4617" width_o="2000" height_o="4617" data-src="https://freight.cargo.site/t/original/i/dee8ff3528bc1563cf648628b2f46ef25b3bc6431c8c148ea5b6257d220cecd6/investment-readiness-program_1.png" data-mid="91341844" border="0" src="https://freight.cargo.site/w/1000/i/dee8ff3528bc1563cf648628b2f46ef25b3bc6431c8c148ea5b6257d220cecd6/investment-readiness-program_1.png" /> <img width="2000" height="4822" width_o="2000" height_o="4822" data-src="https://freight.cargo.site/t/original/i/fd917696614952fc9baab7784b527d813bc0290bc80d0eac65746c9bb60b7609/investment-readiness-program_2.png" data-mid="91341845" border="0" src="https://freight.cargo.site/w/1000/i/fd917696614952fc9baab7784b527d813bc0290bc80d0eac65746c9bb60b7609/investment-readiness-program_2.png" /> <img width="2000" height="2547" width_o="2000" height_o="2547" data-src="https://freight.cargo.site/t/original/i/bd32595b9847d30f92a7143f7a55a4325efb5ad7e4589bd1ccee911d1cac2581/investment-readiness-program_3.png" data-mid="91341849" border="0" src="https://freight.cargo.site/w/1000/i/bd32595b9847d30f92a7143f7a55a4325efb5ad7e4589bd1ccee911d1cac2581/investment-readiness-program_3.png" /> <img width="2000" height="1817" width_o="2000" height_o="1817" data-src="https://freight.cargo.site/t/original/i/47184e837e9b8fbd6a1a6d67aad298217ad250f1a4020c2d7c539a6be8a48833/investment-readiness-program_5.png" data-mid="91341847" border="0" src="https://freight.cargo.site/w/1000/i/47184e837e9b8fbd6a1a6d67aad298217ad250f1a4020c2d7c539a6be8a48833/investment-readiness-program_5.png" /> ︎ Previous Next&nbsp;︎